Digital Insights Analyst - (Tag Management)

Providence, RI

Post Date: 12/12/2017 Job ID: 4766 Discipline: Mobile - Digital Strategy
Id: 4766
Category: Mobile - Digital Strategy
Area Code: 401
Job Type: 5: 6 - 9 Month Contract
Location/City: RI - Providence
Region: -EST

We are currently engaged with a client who is seeking Digital Insights Analyst on a long term consulting basis. In this role, the Digital Insights Analyst will:
  • Collaborate with management, other analysts, design and usability teams to monitor and optimize enterprise digital channels (web site and mobile applications).
  • Gather/document metrics requirements and create reports based on internal customer needs.
  • Maintain existing and develop new digital channel activity reports and analyze the data within.
  • Build/enhance existing dashboards that provide insights into channel performance and the customer experience.
  • Utilize various systems/tools to build and manage events, tags and dashboards.
  • Test and validate underlying tags, events and data.
  • Carry out various customer, digital channel and market research projects.
  • Conduct cross channel user behavioral analysis and provide action-oriented recommendations to management

The appropriate individual will have demonstrated experience in the following:
  • Event and tag management for web sites and mobile applications with tools that might include a combination of: IBM suite of products (IBM Analytics, Tealeaf), Ensighten, Mixpanel, Tableau.
  • Web-based and mobile based digital analytics.
  • Broad knowledge of data, analysis, and have experience in consolidating, analyzing and presenting cross channel data to extract and present actionable business insights.
  • General understanding of development languages (e.G. HTML, Javascript) and experience creating tags and events.
  • Proven problem solving, quantitative and qualitative analytical skills with the ability to form hypotheses and draw meaningful patterns and insights from multiple data sources.
  • Proficiency in building/managing dashboards and dashboard tools as well as related databases/API s.
  • General understanding of programming languages (React/React Native, HTML, JavaScript, Java plus C/C++, Objective-C/Swift).

About Us

New Directions is a Rhode Island based Information Technology Recruiting and Staffing Firm that provides consulting; project staff augmentation and traditional hire services for: Enterprise, Web and Mobile Applications Development, Enterprise Software; and Business Intelligence and Data Warehousing.

Our success and subsequent growth has been based on leveraging our clients' technology with talented people.

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