Digital Insights Analyst - (Tag Management)

Providence, RI

Post Date: 12/12/2017 Job ID: 4766 Discipline: Mobile - Digital Strategy
Id: 4766
Category: Mobile - Digital Strategy
Area Code: 401
Job Type: 5: 6 - 9 Month Contract
Location/City: RI - Providence
Region: -EST
Country/Locale:


We are currently engaged with a client who is seeking Digital Insights Analyst on a long term consulting basis. In this role, the Digital Insights Analyst will:
  • Collaborate with management, other analysts, design and usability teams to monitor and optimize enterprise digital channels (web site and mobile applications).
  • Gather/document metrics requirements and create reports based on internal customer needs.
  • Maintain existing and develop new digital channel activity reports and analyze the data within.
  • Build/enhance existing dashboards that provide insights into channel performance and the customer experience.
  • Utilize various systems/tools to build and manage events, tags and dashboards.
  • Test and validate underlying tags, events and data.
  • Carry out various customer, digital channel and market research projects.
  • Conduct cross channel user behavioral analysis and provide action-oriented recommendations to management

The appropriate individual will have demonstrated experience in the following:
  • Event and tag management for web sites and mobile applications with tools that might include a combination of: IBM suite of products (IBM Analytics, Tealeaf), Ensighten, Mixpanel, Tableau.
  • Web-based and mobile based digital analytics.
  • Broad knowledge of data, analysis, and have experience in consolidating, analyzing and presenting cross channel data to extract and present actionable business insights.
  • General understanding of development languages (e.G. HTML, Javascript) and experience creating tags and events.
  • Proven problem solving, quantitative and qualitative analytical skills with the ability to form hypotheses and draw meaningful patterns and insights from multiple data sources.
  • Proficiency in building/managing dashboards and dashboard tools as well as related databases/API s.
  • General understanding of programming languages (React/React Native, HTML, JavaScript, Java plus C/C++, Objective-C/Swift).

About Us

New Directions is a Rhode Island based Information Technology Recruiting and Staffing Firm that provides consulting; project staff augmentation and traditional hire services for: Enterprise, Web and Mobile Applications Development, Enterprise Software; and Business Intelligence and Data Warehousing.

Our success and subsequent growth has been based on leveraging our clients' technology with talented people.






Not ready to apply?

Send an email reminder to:

Share This Job:

Related Jobs: